W2S
Wired2Scale AI
wired2scale · media buying
W2S
Set a new password
password recovery
W2S
Wired2Scale
Buff Jr.
Go to
Workspace
Home
media buying
loading…
Numbers are API data from Triple Whale, Northbeam, and Meta via the W2S engine. Kill / 2X / revival band on Northbeam NVP only (6.1.1 rules). Triple Attribution cells stay TW CPA / ROAS / NC ROAS. Unknown NB NVP is HOLD, never a guessed band. AI only writes summaries, advisory verdicts, and the chat.

ONLINE REPORT SETTINGS

Controls the LIVE engine for the whole team - the desktop app's Settings edits these same values (whichever saved last wins). Applies within a minute of saving.

The AI write-up runs a few times a day, not on every refresh (the main Anthropic-cost lever). Between runs it shows the last analysis with its time. The action worklist is always live.

Scan cadence. Longer intervals ease the Meta/Triple Whale API load (the shared rate budget the buying team needs for bulk edits). Safe to adjust anytime.

Last-rung rename is live under 6.1.1 rules: an AD named TESTING flips to SCALING at the last spend rung (about $950 on the 0–15% band). The SET stays TESTING while a live ad still says testing. This leftover toggle is the older hygiene rename (name contains testing). It swaps the word, then re-reads it. Nothing else about the ad set changes.

Replicates your post-ID SOP through the API and verifies each change. Partnership ads it can't post-ID are flagged, not touched. Start the cap low, check the first batch in Meta, then raise it.

AUTONOMOUS CREATIVE TESTING. Buff Jr. already runs 6.1.1 rules on 0089 and BAU (both stay in scope). No max kills or doubles per run (0 = unlimited). Dollar caps $500 / $1,000 stay. These leftover fields do not cap the live Buff Jr. lanes.

THE CONDITIONAL LOGIC — 6.1.1 rules

Every rule that fires a row in this app, in one place. All money decisions are deterministic API-data rules — no AI in any kill, scale, or winner call. AI only writes summaries, advisory verdicts, and the chat. Creative testing runs 6.1.1 rules. Every BUFF JR. ACTION LOG row cites the exact rule that fired via its blue ⓘ why button.

6.1.1 rules — the core ideas

  • Band = Northbeam NVP only for kill / 2X / revival. Triple Attribution CPA / ROAS / NC ROAS stay cells. Unknown NB NVP = no band = HOLD. Headline NVP chip is NB visits %. TW NVP is orders-share evidence, never a band.
  • Five NVP bands, targets only. 0–15% Triple Attribution CPA target is $19. Rung 1 kill line on that band is $24.70.
  • Kill quorum: 2 of 5 cells vs this rung's kill line, OR one North Star cell vs that rung's kill line. Floor stays 1 cell at target. Floor miss 50%. No 25% strong-single valve.
  • Kill ROAS miss: target × (1−miss), 2 decimals, same formula on every rung. 0–15% last rung TW ROAS 1.62 (1.80×0.90) / NC 0.90. Same MISS% as cost, 2X, and revival. Divide target÷(1+miss) is the retired reciprocal.
  • Absolute saves: TW ROAS ≥ 2.0 or TW CPA < $18 cannot kill on every band. NB 7-day-click ROAS ≥ 0.8 cannot kill on any band.
  • Schedule: ad-level lanes every 15 min; ad-set rule 1am · 8am · 4pm Eastern; revival sweep 9am ET; daily 2X at 09:00 / 12:00 ET. Daily Winners 10am / midnight is Eastern. 0089 and BAU both stay in Buff Jr. scope.

6.1.1 — kills

  • Zero-sale: $100 spent ($200 priority), 0 purchases on both platforms → 24h / 3-run watch; any sale cancels it.
  • Quorum + North Star: past the first spend rung, 2 of 5 cells must clear this rung's printed kill line. One North Star cell vs that line = 1 instead of 2 (0–15% Rung 1 TW CPA ≤ $24.70, not the $19 target box).
  • Pace gates + trend kill + 25% valve: RETIRED.
  • No max kills per run (0 = unlimited). AD-SET safety fuses are a different class and are not 6.1.1 policy.

6.1.1 — 2X (testing daily budget)

  • LIVE at 09:00 / 12:00 Eastern. Lifetime 2X is retired.
  • Quorum 2 cells, Triple Attribution or Northbeam. Dollar caps $500 / $1,000 stay. No max doubles per checkpoint.
  • Ad set name AND ad name must contain TESTING.

6.1.1 — graduation & revival

  • Graduate: $1,000+ spend meeting BOTH platforms' targets graduates early · $2,000+ spend meeting EITHER → CWIN_ rename, placed by day-of-graduation NB NVP into V6.1.1US destinations (SKALE = five exclusive NVP buckets, one campaign; Daily Winners stay 35% video/static vs combined). Do not restore 5.1.4 dest (SONAR $10k DW, SKALE 35% 4-way, HValue as a separate CWIN, CDV 65%+ stacks).
  • Revival: 8-day watch after the kill, within 10% of target (revival-only). TESTING in the ad-set name AND the ad name. Parent set turns back on unless DONOT/HUMAN. Last-rung rename is live: AD TESTING→SCALING at ~$950 on 0–15%; SET stays testing if a live ad still says testing. CDV lens revival is retired.
  • Human budget changes: flagged and left alone — Buff Jr. never fights a human.

Data sources & timeframes

SourceOwnsAttribution / windowRefresh
Triple AttributionKill/2X cells: CPA, ROAS, NC ROAS. TW NVP is orders-share evidence, never the band. Ad-level kill/tag is 1-day; 2X margins are lifetimenear-real-time (15-min scans)
NorthbeamKill / 2X / revival band (visits %), plus CPO / ROAS / NC ROAS cells 7-day click, clicks-only~hourly (Northbeam's own schedule)
MetaLive spend, status, budgets, change history — verifies check-offs live / today~15 min

Still-live non-testing lanes

  • NVP campaigns (NorthBeamMAXXING): non-testing ads over $2,500 spend clearing (NB ROAS > 1.2 & TW ROAS > 2.0) or (NB NC ROAS > 1.0 & TW NC ROAS > 1.2) qualify for the 2 shared monthly campaigns, bucketed by NVP (60-100% / 30-60% / <30%).

MEGA WINNERS (BUFF JR. SCALE ALERT)

Winning on BOTH platforms at once, over the last 7 days: Northbeam $500+ spend, 5+ purchases, CPO ≤ $45, ROAS ≥ 0.8 AND Triple Whale $500+ spend with ROAS ≥ 1.5 or CPA ≤ $35. The $500 floors exist so one hot day can't mint a mega winner. Rescanned every 15 min.

Launch-day bands (today's spend, non-testing)

  • LD1 MEGA: $500+ today · NB ROAS ≥ 1.0 · TW ROAS ≥ 2.0
  • LD2: $500+ today · TW ROAS ≥ 2.0 · NC ROAS ≥ 0.9
  • LD3: $350+ today · TW ROAS ≥ 3.5 · NC ROAS ≥ 0.9 → cost caps

Precedence LD1 > LD3 > LD2. Tag the ad LAUNCHDAY1/2/3 in Meta after acting and it drops off the next scan.

CDV recency doctrine

CDV (clicks + modeled views) needs time to mature: today's CDV is never used, 3+ days back is real. CDV lens revival is retired 2026-08-15. Live 6.1.1 revival is the 8-day NB-NVP watch. CDVMAXXING is a Testing-inactive harvest, not a CWIN dest.

Your check-offs - how verification works

✓ Done → the engine checks Meta on the next refresh: kills clear only when Meta shows the ad set PAUSED; scale-downs clear when the budget is cut ~30%. If Meta shows no change, the row pops back with a warning. ✗ Won't do → moves to the OPTED OUT card and the AI re-reviews it in the next report.

Fastest way to interrogate any number: the ⓘ dot on it, or ask the 🦬 AI chat (bottom right) - it runs on this same rule set plus your live data.

W2S
Wired2Scale AI
media buying
Every number comes from a live tool call and carries its source and attribution window. W2S AI is read-only: it recommends, you execute.